From 15 to 17 September 2023, the 21st edition of the "Pitti Fragranze" event will take place in the picturesque setting of the Stazione Leopolda. In this unique context, there will be a journey that goes beyond the conventional boundaries of perception, uniting different areas such as art, craftsmanship and ingenuity.
The theme of the 2023 edition of Pitti Fragranze is "Perception Reinvented". The concept explores the psychedelic and holographic aspect of the fragrance universe, communicating through a vibrant advertising message that unfolds in a kaleidoscope of colors, fluid and open to multiple interpretations. This exploration takes place through the use of characteristic elements of artistic craftsmanship, such as marble and Venetian stucco, which skilfully blend matter and color, shaping, amalgamating, giving shape and reforming.
The concept of "Reinvented Perception" stages a dedicated and constantly changing balance, weaving links between present and future, creativity and technology, language and science, tangible reality and virtual dimension. From this comes an engaging and overwhelming experience, able to redefine our conception of perception, interpretation and representation.
For your stay during Pitti Fragranze, choose the luxury and professionalism of the Hotel Bernini Palace.