Be Cycle, a new project organized by Pitti Immagine and Stazione Leopolda, will take place from June 26th to 28th in Florence in anticipation of the 111th Tour de France.
Bringing together the main Italian companies in the sector and presenting cycle-tourism itineraries, the event offers a program of talks and meetings on culture and lifestyles related to cycling.
Agostino Poletto, director of Pitti Immagine, emphasizes the importance of the bicycle not only as a sport, but also as a means of transport, a tool for well-being, and an object of aesthetic and technical fascination.
For more information: Be Cycle 2024
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